Cookies Policy
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Cookies, SDKs and Similar Technologies Policy
This Cookies, SDKs and Similar Technologies Policy supplements our Privacy Notice to give you detailed explanations on how we use cookies and similar technologies to process device data when providing our platform.
Cookies
In order for your visit to our platform to be attractive, and to allow some features of our platform to be deployed, we use so-called cookies on various pages (if you access our platform through a web-browser).
Cookies are small text files that are stored on your device. Some of the cookies we use are deleted after the end of your browser session, i.e. after you close the browser (session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies). If you don't like cookies to be used on your device, you can configure your browser to decline the use of cookies altogether. Not accepting any cookies may limit the functionality of our website.
Similar technologies
Cookies are not the only way to process device data online. There are similar technologies, like web beacons (sometimes called "tracking pixels", "pixel tags" or "clear gifs"). These are tiny graphics files that contain a unique identifier enabling us to recognize when someone has visited our platform. This allows us, for example, to monitor the traffic patterns of users from one page within our platform to another, to deliver or communicate with cookies, to understand whether you have come to our platform from an online advertisement displayed on a third-party website, or to improve performance. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
For mobile applications, we also use software development kits (SDKs). SDKs are part of the built-in code of our mobile applications and function in a way similar to cookies: They collect certain information about your device or the interaction with our platform, e.g. adding a certain meal to your order cart before submitting the order to the restaurant, or having clicked an advertisement for our platform shown on a third-party website or app.
The types of cookies and similar technologies we use
We classify our cookies and similar technologies into three categories:
Required
These technologies are required to navigate our platform, and in order to use its core features. Without the use of such cookies, the proper functioning of our platform cannot be guaranteed. You cannot opt out of these technologies.
Functional
These technologies store your information to fulfill important, if not strictly necessary, functions. For example, they enable us to customize your user experience and service offering, allow us to continuously improve the services we offer by collecting and analyzing data on web traffic, or help you find exactly what you are looking for.
Personalized
These technologies are used to deliver personalized online advertisements for our services, targeted to your specific interests. These technologies are used to show you ads not only on our own platforms but also on third-party websites and apps hosted by publishers who are not part of our group of companies. They also serve to provide you with special offers and promotional campaigns relevant to your preferences.
Online-Marketing
Our service is highly focused on convincing potential customers that we offer an amazing customer experience and that every visit to our platform is worthwhile. In order to reach as many potential customers as possible, we are very active in the area of online marketing. It is equally important to gain the trust of potential customers and to strengthen the trust of our existing customers. That is why we would like to present our processes to you as transparently as possible.
Targeting
In principle, targeting means simply showing online advertisements (e.g. by showing banners on websites, or delivering ads on social media service timelines) tailored to specific target groups. We strive to deliver to you only advertisements that are in fact relevant for your interests and bring added value to your online experience.
In our targeting process, as a first step, we define a target group based on certain criteria such as location, age or meal preferences and, secondly, we commission our service providers to show our advertising to the defined target group, both on our own websites as well as on online properties owned and operated by third-party publishers. To better define the intended target groups, we segment customer types and place different ads on different portals. We will use pseudonymous data for this purpose only. That means we will not be able to identify individual persons within the defined target groups.
Retargeting
Once you have visited our website and, for example, have already placed a product in your shopping cart for ordering, we store this information in cookies. If you continue to browse other websites, our advertising partners will remind you on our behalf that you have not yet completed your order. We don't want you to miss out on a great customer experience. You can disable retargeting by installing the appropriate add-ons for your browser. In addition, you can and should also regularly delete the cookies that are stored in your browser.
Categories of personal data:
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Device information and login details
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Location data
Legal basis:
Art. 6 para. 1(a) GDPR, consent via cookie banner
Opting out of cookies and similar technologies
If you do not want us to collect and analyze information about your use of the platform, you can opt out at any time. You can do so by configuring your browser to delete all cookies and reject them in the future.
You can also use our cookie and similar technologies preference manager. There, you can select which category of cookies and similar technologies you would rather like to have deactivated. However, please note that you cannot opt out of required cookies and similar technologies. Furthermore, deactivating similar technologies does not mean you will no longer see any advertisements. Instead of personalized contents we will be showing you non-personalized app contents or advertisements, less relevant to your interests.
To implement your opt-out, a cookie will be set in your browser (to remember your preference) or, if you use the mobile app, an API call will be made to the SDK you would like to deactivate. This cookie is solely intended to map your objection. Please note that, for technical reasons, the opt-out cookie can only be used for the specific browser and/or device from which it is set. If you delete cookies or use a different browser or device, you will need to repeat this process.
Last Update: November 2023
Required cookies
| Cookie name | Description |
|---|---|
| foody Core | This service operates our user platform and provides you with functions such as your shopping cart, session settings and storing your payment data. |
| Braze | Without this service we cannot create our user account. This service provides our customer relationship management and user communication tool we use for registering user accounts and to interact with our customers. |
| Adjust for Fraud Prevention and Detection | This is a mobile measurement and fraud prevention service |
| Facebook Connect | This is a single-sign on application service, which allows users to sign in to third -party websites using their Facebook account. |
| Firebase Cloud Messaging (FCM) | This is a cross-platform messaging solution that lets you reliably send messages at no cost. |
| Firebase Dynamic Links | This is a Google Service that links potential users to the right place inside your app. |
| Firebase in-app messaging | This is a Google service that helps you engage your app's active users by sending them targeted, contextual messages that encourage them to use key app features. |
| Firebase Performance | This service helps us to gain insight into the performance characteristics of our Apple, Android, and web apps by detecting application crashes and other performance issues. |
| Firebase Remote Config | This is a cloud service that lets you change the behavior and appearance of your app without requiring users to download an app update. |
| Fun with Flags | This service provides us with functionality for the A/B live testing of our user platform and mobile apps. |
| Google Firebase | This is a mobile and web application development service |
| Google Maps | This is an integrated map service |
| Google Maps Geocoding | This is a mapping service. With this service addresses are converted into geographic coordinates. |
| Google Tag Manager | This is a tag management system. With this the user can update measurement codes and related code fragments collectively known as tags on the users website or mobile app. |
| Perseus Essential | This service provides us with product analytics to improve our apps, keep them secure and prevent fraud by gaining insights into the interactions of our users with our user platform. These processing activities are absolutely essential to be able to provide our user platform to our users. This also includes offering advertising space on our user platform to our corporate customers. |
| Sendbird | This is a complete chat solution that specializes in real-time chat and messaging for mobile apps and websites |
| Sentry | This is an error tracking and performance monitoring platform for Web apps, mobile apps and games. It is used to monitor and fix crashes in real time. |
Functional cookies
| Cookie name | Description |
|---|---|
| Google Analytics | This is a web analytics service. With this, the user can measure the advertising return on investment "ROl" as well as track user behavior with flash, video, websites and applications. |
| Google Analytics for Firebase | This is an analytics tool |
| Perseus Functional | We use this data to provide extra features that improve your shopping experience, prevent bugs, and test new functionalities, as well as to perform user experience and business-relevant analysis. Based on your interactions with the site/app we can show you personalized content. |
Personalized Cookies
| Cookie name | Description |
|---|---|
| Adjust Marketing | This is a service to measure marketing campaign performance and to server relevant ads in different platforms |
| Facebook Pixel | This is a Tracking technology offered by Facebook and used by other Facebook services. It is used to track interactions of visitors with websites ("Events") after they have clicked on an ad placed on Facebook or other services provided by Meta ("Conversion"). |
| Google Ads Remarketing | This is a remarketing service. With Remarketing, the user can display ads to users of the website based on their interests on other websites within the Google Displaying Network (e.g. in Google Search or on YouTube). For this purpose, the users' interactions are analyzed, e.g. regarding the products and services a user is interested in. This enables the user to display targeted advertising to the user on other websites even after the visit to the website. |
| Perseus Marketing | PERSEUS is our self-built online analysis and user behavior tracking solution. We use it to collect information about how you interact on our user platform. This includes information about your order history as well as individual interactions such as your click flow and the date or time of your log-in. |
| TikTok Pixel | TikTok pixel is a snippet of code that tracks user interactions and gathers data for advertising and analytics purposes. It helps us understand how users engage with our website and measure the effectiveness of our TikTok advertising campaigns. |